Thursday, January 16, 2014

Just... be yourself. (Shop Update)

Welcome to the New (Old) Fab Gabs.

Serena in a 1930s bias cut gown of silk charmeuse and lace

Over the last year, I've felt really tired and bored with my business. Photoshoots felt like hard work. No matter how pretty the products, I've been dragging my heels getting things listed. I've toyed with the idea - over and over again - of switching to a dress form. On a white background. I've felt grateful my customers were still coming back!

1. 40s Rose Jacket, coming soon 2. 1940s Coat, coming soon. 3. 40s Cherries Dress, sold 4. 40s Ski Jacket, coming soon.

Thanks to two friends, Jennifer of Jumblelaya and Mel (thank you!) I tossed that right out the window. One talked to me about creativity, and being myself to be myself. The other talked to me about the economics of standing out in the crowd. And they are both right.

Hello, Me. I missed you. Oh, and HI SOLANAH. We missed you, too. She came to guest star, I lured her with champagne and promises of fun girl time. And I will shamelessly bribe her to come back in the future!

Solanah in her insane Lucie Ann designer peignoir. Headed to ebay soon!
So, unless everyone decides that they just utterly hate my living room, and it decimates my sales numbers (because let's be honest, that living room has a mortgage attached to it) this is the look of Fab Gabs from here on out.

I don't care that it is busy. I don't care that my walls are rather dark, or that sometimes a lamp or photo is in a weird place behind the models head. This is what made me just love my business. What made me excited for each new photoshoot. I'm glad to have it back, and I hope that my love for it, my passion for these eras shines through in the way I always wanted it to.

1. Katie ROCKING a rust brown crepe dress 2. Serena in a Milgrim Suit 3. Forest Green Sweater Set - all coming soon

You might have noticed we started with my favorite era - the late 30s to the 40s. Stay tuned. There's great stuff coming up in the next couple days! I wish I'd taken behind the scenes photos of our champagne cocktails and chocolate dipped strawberries. Next time, I promise.


  1. I love the living room. Its what drew me to your shop years ago. Its you, its FabGabs and its what sets you apart. LOVE YOU!

  2. love everything about the pics and you... xxx

  3. Your photos have always, always stood out for me right at the top of etsy vintage pile, Julie. They're artistic, original (in the sense that few other people have settings such as that to shoot in), well composed and absolutely lovely. Stick with it if you can, I think they've become a hallmark of your shop.

    ♥ Jessica

    1. Thank you so much, Jessica. I was trying to play nice with Etsy's look to vie for the front page and features - and then when I got bored of the white background, people still said they liked the more professional shots, so I went to grey. I'm very done with polling that actually affects my business - I love this, and am so happy about the positive response! The only thing that would change it now is if the bank account takes issue with it.

  4. I love it! I have followed your shop for forever on Etsy, and I have always loved the shots in your living room! They are glamourous and lovely and REAL! I'm off to shop your fabulous site!
    ~xoxo, CoriLynn

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